The pandemic has displaced the learning environment of students globally, forcing them into a new, remote learning landscape, or at very least, hybrid. Many of the remote learning methods required by this change have proved successful and organizations are looking to retain elements for their ongoing strategies. With this new focus on the future of learning comes the increased reliance on technology in the classroom.
We’ve gathered six statistics that show the value of video-based learning and illustrate why incorporating video into your teaching could benefit your institution and improve the success and engagement of your learners in the coming years.
1. Gen Z Favor Videos as a Learning Resource
It appears that higher education students are turning to more engaging sources to aid with their studies. Research from Pearson reveals that 60% of learners between the ages of 14 and 23 prefer videos as a tool for learning over textbooks, with YouTube being their favored platform for learning. 55% also claimed that YouTube had helped with their education at some point. Younger members of Gen Z—and the generations that will follow them—are likely to bring this same perspective with them into higher education, so now could be the perfect time to rethink your strategy.
Creating a student-centric approach is increasingly becoming a top priority for many organizations, so understanding what your students value and delivering learning in an engaging and meaningful way is more important than ever. In a 2019 Kaltura study of higher educational professionals, 91% stated that incorporating video into their teaching had helped to increase student satisfaction and provide a more positive learning experience.
2. A Rise in Student Preference for Learning Management Systems
If you’ve been considering investing in an LMS, this could be the incentive you need. Research by Deloitte shows that in 2020, 77% of students said that they preferred eLearning over the traditional classroom.
Learning management systems are evolving from traditional platforms to interfaces that offer users the ability to track progress, set targets and communicate with their institutions.
Moodle™-based LMS platforms provide students with the tools they need to access their resources in one place, to learn at their own pace, and to play an active role in their own learning.
3. Universities Are Leveraging Personalized Video Content
Institutions are increasingly understanding the value of creating student-centered learning experiences for their students, as this can increase engagement and video can play a part. University College Birmingham trialed sending personalized acceptance videos to students via email by utilizing their personal details and SMS capabilities. This resulted in an impressive 14.5% conversion rate of those who received the email going on to accept the offer of a place and, in monetary terms, a return on investment of nearly 15,000%. This figure alone shows the importance of video content in influencing learners.
The ability to personalize video and the uptake in engagement among students shows the potential for institutions to leverage this technology throughout the entire student experience. With this technology, institutions can create personalized learner journeys and cater content based on students’ needs.
4. The Rise of Silent Videos
According to Digiday, 85% of videos on Facebook are watched without sound. If your videos are going to be used in a similar way—in more bite-sized, “in the feed” modes of delivery—your audio needs to add something extra but not be a core component. This approach will also ensure that your videos remain accessible to all students.
5. Gamification of Learning Through Video
One of the rising video trends is the gamification of learning using interactive video. This helps to address the challenge of delivering video learning in a remote landscape. Real-life decisions and immersive roleplay elements can help to facilitate learning and engage users. Studies have shown that almost 68% of students found gamified learning more motivating and engaging than traditional courses.
6. Shorter Videos Are More Effective in Grabbing Attention
In an age where we’re constantly connected and we consume information much more quickly than before, it’s reasonable that the way we deliver learning needs to change too. A TechSmith study analyzed the link between engagement and video length and found that over half of respondents preferred a video length between three and six minutes for informational content.